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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best.

Eventhough the advertisements' purpose is commercial some of the advertisements reveals the social messages to society. For a example  "Lifebuoy" advertisement. This advertisement expresses that due to lack of proper health measures lots of the childs under the five years affect by the Diarrhoea and Pneumonia. By the usage of Lifebuoy survive the children from that disease. Even though they advertise their product some social messages and awareness are also expressed. 

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